Opening Remarks In today’s rapidly changing business world, staying ahead of the competition is crucial. Market research has always been a core approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are reshaping how businesses collect, analyze, and act up

Overview Social media marketing has evolved significantly in the last few years, driven by changes in innovation, consumer actions, and business needs. A major transformation in the advertising sphere has been the rise of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the focus of organizations